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This impactful social media initiative sheds light on the severe reality of ladies going through rejection depending on look, impacting their self-esteem.
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The end result? Manufacturer Fairness soared, turnover grew 5.4 instances, building Surf Excel India’s major laundry model. A stellar illustration of the Models to Stands philosophy, this campaign is featured prominently within the MullenLowe Lintas Group’s e book, showcasing twenty five brands creating a major affect with purposeful motion. So, find the brilliance that reshaped the narrative of detergent advertising in India.
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The social media campaign portrays a pair speaking about their engagement, with the feminine guide in the beginning hesitant but eventually confirming it, emphasizing the believe in in her companion.
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Prega Information, a leading pregnancy detection package by Mankind Prescription drugs, normally takes a Daring stance towards gender bias with its impactful campaign, #GoodNewsIsGenderFree. Unveiled on Mom’s Day 2019, the advertisement worries regressive mindsets in Indian households, urging them to prioritize a nutritious baby in excess of gender Tastes. In a rustic in which gender inequality persists, Prega Information aims to foster improve by encouraging a shift in outlook.
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Specified the continued tension in between India and Pakistan, the ad aimed to extend an olive branch of friendship. This ad campaign received widespread appreciation, resonating with men and women and contributing for the generation of the good manufacturer impression.
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